Google AdWords is Google’s advertising program, also known as PPC (Pay Per Click).

Google AdWords uses an online auction system, enabling you to bid on the ability to have your ad show up under the “Sponsored Listings” in Google search results.

Google ads also appear on certain web pages, and they can be extremely valuable under the right circumstances.

Defining Creations is a certified partner of Google AdWords and is fully qualified and approved by Google to help you start and manage your account.

 Google AdWords is one of the best ways to launch a new website or generate traffic to an older website that has struggled to gain traction with the search engines.

Google uses a process called “contextual targeting” to match the correct ads with the correct search queries. By analyzing text, language, links and page structure across millions of web pages, Google is able to match your advertisement with the pages that your customers visit. When properly targeted, this can lead to tremendous gains in traffic and increased revenue for your business. Implementing an effective AdWords strategy, though, can be extremely challenging for the inexperienced user.


If you’re looking for a professional Google AdWords management agency, you’ve come to the right place. At Defining Creations, our Google AdWords specialists are happy to help you build your AdWords campaigns and landing pages in the most profitable way possible. Our AdWords-certified professionals each have hundreds of hours of full time experience in managing campaigns across numerous industries. These experts can help you to achieve much greater success in your efforts.

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